If you happen to stumble into a Target retail store this Xmas season, there's a good chance you'll see my work. Or some of it, at least. I recently donned my designer cap at Psyop to create logos and concepts for menu screen interfaces for the project.
The second commercial I worked on for Psyop recently aired, promoting a National Geographic special about the 1990s. You can watch it here.
Its creation involved revisiting a title that greatly influenced my childhood: Simcity. The visuals needed to be similar enough to evoke nostalgia, but at a finer granularity to ensure that OJ's white Bronco would be recognizable.
Here's a detail still of the beachfront. The repeated tiles not only reflect Simcity's game play but also save on creation time.